Shida Salehi

FOUNDING PRINCIPAL
LONDON

Over the years, Shida has become a force within high-end hospitality design, now launching Customs Bureau after over a decade at world-renowned interior design firm, Yabu Pushelberg.

Shida’s ethos stems from the human, quotidian experience, evoking emotion through the spaces she curates and designs. Her designs take a humanistic approach, considering the user-experience in every feature, while also looking at how to uniquely respond to each aspect of the client’s vision.

Shida takes the conceptual design process and individualises it, thus creating well-thought-out, intimate and highly bespoke projects for her clients.

It is her attention to detail and consideration for the client’s distinctive standpoint that enables Shida to work with some of the most exclusive and highly sought-after brands, from the Four Seasons to Aman.

As Founding Principal, Shida leads all Customs Bureau projects across the North American, European and Middle Eastern markets.

Tracey Wiles

FOUNDING PRINCIPAL OF AUSTRALIA AND ASIA
SYDNEY

Tracey’s international portfolio reflects more than 20 years of experience leading award-winning projects across Europe, the UK and Asia for a diverse range of retail, residential, commercial and hospitality clients.

She works at the intersection of architecture and interior design to create elegant spaces infused with an enduring sense of place.

Tracey’s oeuvre includes a string of hotels in the UK and Europe, major retail sites throughout Harrods’ flagship London store and Sydney’s luxury Opera Residences.

Tracey has served as both a judge for the inaugural Dezeen Awards and a member of the International Jury for the World Interior News Awards.

As Founding Principal of Australia and Asia, Tracey leads the Sydney studio and all work across the region.

Simon Saint

MANAGING PRINCIPAL
LONDON

A leading figure in the UK lifestyle sectors, Simon brings his high end residential experience to his role as Managing Principal of Customs Bureau.

Starting his architectural career with Woods Bagot, Simon has worked across disciplines including residential, hotels, hospitality, and retail, on both architectural and interior projects. His approach to delivering complex and detailed projects has led to the design of some of Europe’s most successful residential projects.

As Customs Bureau Managing Principal, Simon brings a business and project management rigour to the team that ensures smooth and timely delivery of your projects.