Shida Salehi

FOUNDING PRINCIPAL
LONDON

Over the years, Shida has become a force within high-end hospitality design, now launching Customs Bureau after over a decade at world-renowned interior design firm, Yabu Pushelberg.

Shida’s ethos stems from the human, quotidian experience, evoking emotion through the spaces she curates and designs. Her designs take a humanistic approach, considering the user-experience in every feature, while also looking at how to uniquely respond to each aspect of the client’s vision.

Shida takes the conceptual design process and individualises it, thus creating well-thought-out, intimate and highly bespoke projects for her clients.

It is her attention to detail and consideration for the client’s distinctive standpoint that enables Shida to work with some of the most exclusive and highly sought-after brands, from the Four Seasons to Aman.

As Founding Principal, Shida leads all Customs Bureau projects across the North American, European and Middle Eastern markets.

Tracey Wiles

FOUNDING PRINCIPAL OF AUSTRALIA AND ASIA
SYDNEY

With over 25 years of experience at the forefront of luxury hospitality and residential design, Tracey brings a deeply refined, globally informed perspective to Customs Bureau. Her career spans Europe, UK, Asia, and Australia, where she has shaped some of the most discerning hotel and residential destinations for an international clientele.

Tracey's work is grounded in a belief that truly exceptional spaces are intuitive, emotive, and memorable, spaces that quietly enrich daily life.  Her design, is both purposeful and deeply human, guided by clarity, cultural understanding, and an unwavering focus on the journey of the guest and resident as the ultimate measure of success.

Renowned for her ability to translate vision into immersive and uniquely personalised environments, Tracey brings a thoughtful, strategic lens to every project she leads. Her approach is highly collaborative and carefully curated, informed by an acute attention to detail and a nuanced understanding of place, brand, and operational realities.

By balancing creative rigor with practical insight, Tracey delivers environments that are enduring, sophisticated, and emotionally resonant.

As Founding Principal for Australia and Asia, Tracey leads the Sydney studio and oversees all Customs Bureau projects across the region.

Simon Saint

MANAGING PRINCIPAL
LONDON

A leading figure in the UK lifestyle sectors, Simon brings his high end residential experience to his role as Managing Principal of Customs Bureau.

Starting his architectural career with Woods Bagot, Simon has worked across disciplines including residential, hotels, hospitality, and retail, on both architectural and interior projects. His approach to delivering complex and detailed projects has led to the design of some of Europe’s most successful residential projects.

As Customs Bureau Managing Principal, Simon brings a business and project management rigour to the team that ensures smooth and timely delivery of your projects.